Understanding Analytics (Required Reading For All Of Our Clients)
Categories: Analytics, Infographics
Understanding Analytics Data Correctly Isn’t Always Easy
Here’s a great write up on the common misinterpretations of Google Analytics data. While valuable at a high level for the overall efficacy of a website, stats like Bounce Rate, Page Views, and Time on Site can be quite misleading and generate more questions than they answer.
http://managewp.com/5-reasons-wrong-analytics-approach
Also, check out this cool infographic on bounce rate:
