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Understanding Analytics (Required Reading For All Of Our Clients)

 Categories: Analytics, Infographics
Understanding Analytics Data Correctly Isn't Always Easy

Understanding Analytics Data Correctly Isn’t Always Easy

Here’s a great write up on the common misinterpretations of Google Analytics data. While valuable at a high level for the overall efficacy of a website, stats like Bounce Rate, Page Views, and Time on Site can be quite misleading and generate more questions than they answer.

Also, check out this cool infographic on bounce rate:

Bounce Rate Infographic

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